Higher Grounds Coffee & Lounge

About: After a year of watching our Beauty Professionals stopping to purchase coffee before beginning their workday, the idea of offering coffee as a "suite perk" to salon suite owners within our salons emerged. After proposing the concept of Higher Grounds to the President of Vibe Salon Suites, it became evident that this initiative could distinguish us from our competitors. The evolution of the Higher Grounds concept transpired during the implementation phase, as is typical with creative process. Ultimately, it was decided to grant the owners of the coffee shop annex at Vibe Salon Suites the opportunity to entirely brand their space. This experience provided a valuable lesson that all forms of creativity are subject to evolution, contributing to our growth as creators in the process.

My Role:

• Brand Development

• Name and Logo Creation

• Advertising Strategy

• Selecting Building Finishes

• Interior Design Support

Social Media Video ADVERTISEMENTS