Prager Creative

About: While attending a marketing conference in Traverse City I had the opportunity to sit in on a digital advertising session led by the owner of Prager Creative, Ben Prager. I immediately knew that Ben and his team would be the perfect partnership for Community Financial. We began working with his team shortly after and never looked back. As Community Financial’s in-house creative lead I served as the project manager during our collaboration with Prager. We brought the ideas to the table, and Prager brought our ideas to life.

“Prager Creative worked with the Community Financial team to establish a new brand platform to be rolled out over an initial 12-month period. By first identifying their key strengths and opportunities for positioning — as well as defining the appropriate tone of voice — we crafted the “Banking That’s” platform. This approach not only allowed the brand to leverage the exceptional equity they had already built, it also enabled incredible flexibility in rolling out campaigns with a strong core message. Most importantly, however, the platform gave consumers a clear and compelling understanding of what the brand represents today, and firmly established the organization as a major player in the leagues of big financial institutions.” - Ben Prager

My Role: Project management including creative strategy based on brand standards, project planning, and deploying creative assets.

Projects:

• Social Media Graphics

• Digital/Print Advertisements

• Branch Flyers

• Radio Advertisements

• Member Testimonial Campaign

Creative Awards:

• Platinum AVA Digital Award for the recent One Step Ahead campaign in the integrated marketing category.

• Gold MarCom for the Three For Free Campaign in the integrated marketing category.