VIBE SALON SUITES

About: Vibe offers move-in-ready fully furnished suites which allow beauty professionals to start their own business on a smaller scale without high costs and overhead. Vibe gives beauty professionals the freedom to match their individualized style, with the business support they need to build a successful business.

 

My Role: As the Director of Marketing & Client Services I led the following marketing campaigns:

  • Brand Identity

  • Social Media Management

  • Website Management

  • Blog Post

  • Email Marketing 

  • Digital Advertising Including; retargeting ads, paid social ads, geo-fencing, Google Ad Campaigns

Vibe Salon Suites Video ADVERTISEMENTS

With extensive market research, it was determined that the most effective way to reach Vibe’s target audience was through social media, specifically Instagram. I utilized a mix of photos and videos to reach 100% occupancy rates in our salon suites. Here are a few of the videos I created to help attract the correct audience and meet our sales goals.

 
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